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The ‘Glue’ Way: Our Approach to Social Media Marketing for Start-Ups

May 25, 2023

When establishing a new company, one of the most effective ways to get off the ground and catch the attention of your prospective audience is to create an engaging social media strategy that helps you to stand out from the crowd. We understand the importance of social media and the role it now plays in our everyday lives. That’s why we started Glue.

We want to help start-ups to navigate the virtual land of likes, shares, and hashtags to achieve their goals and build meaningful relationships with their audience.

For us, creativity is key. We have built our agency around some of London’s leading creatives – it has taken a long time, but it’s worth it. Our ability to harness the creativity and individuality of our incredible team is what enables us to create the bespoke and engaging content our clients need.

Launching a new company can be a daunting prospect – we know, we’ve been there! But taking the right approach to your social media strategy can be one of the best ways to make the journey a little smoother. Over the last decade, social media has been established as the gateway to consumers from every demographic, making it an essential part of marketing across all industries. For start-ups, it is a great space to establish a brand identity that really resonates with your target audience.

So, what is the ‘Glue’ way? How do we set about helping you to achieve your goals with the help of a strong social media strategy?

Planning your Strategy

Well, the first step in any effective social media strategy is planning. This stage will help us to understand exactly what you need (even if you don’t know it yourselves). We will help you establish your goals – that is, what is achievable and what will help you take your business to the next level. From here, it is a case of working out how to best achieve these goals. That’s where the research stage comes in.

Researching your Audience and Competition

This stage is what allows us to turn an average social media feed into a breeding ground for engagement, conversation and – ultimately – customer loyalty. We’ll use this time to understand your audience, your competitors and what kind of content will set you apart. Our findings from the research stage will be invaluable for the next step of our process: Idea Creation.

Presenting Our Ideas

Once we have established your goals and carried out the necessary research, it’s time for the fun part. The idea creation stage is when our creative teams really come to life. Having spent the last year establishing one of London’s biggest freelancer networks, we have access to some of the country’s top talent across a wide range of disciplines.

At Glue, we are also on a mission to champion the creative potential of AI to help bring complex animation and CGI into your social media strategy. This incredible technology allows us to create bespoke and effective content at scale to drive engagement and build your social media brand more effectively than ever before. We’ll put these resources to work to generate a content strategy that truly complements your business.

Creation and Delivery

Having agreed upon a suitable strategy, we get to work on implementation. We’ll work hard to deliver effective and engaging social media assets that will drive conversation and convert followers into customers. Finally, we will provide you with insight reports so that you can see just how effective your tailored social media strategy has been.

Social media has never been a more exciting place. Over the last decade, it has earned its place as the most prominent resource for businesses to access and engage with their customer base. We believe that budget shouldn’t determine the quality of content you are able to put out into the social sphere. Take a look at our Services page to find out more about how Glue can help your start-up to make a lasting impression.

By Emily Ledger

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